29
Apr
09

2NE1 to debut on May 6th with ‘Fire’

YG released a message on 3oth April, and in his message he revealed many details to YG’s upcoming group 2NE1’s debut.

2NE1 will debut on 6th May, releasing their debut single with title song ‘FIRE’. They will have their debut stage on SBS Inkigayo on 17th May. 1TYM Teddy is said to be the overall producer for the song ‘FIRE’, the MV and also the fashion style for the group’s debut.

Dance choreography is done by Sean and Amy, while the MV is directed by Seo Hyun Seung. The song ‘FIRE’ is described as a ‘fast hip hop number with a reggae form’.

While all these are confirmed, YG suggested 3 ideas they may take for 2NE1’s debut publicity…

YG’s message:

* 2NE1 official debut date

YG’s new female group 2NE1 was first introduced via a CM song ‘Lollipop’ with Big Bang about a month back.

The group will be releasing their debut single on 6th May with the title song ‘FIRE’.

‘FIRE’ is a song produced by YG’s main producer 1TYM Teddy, who also did TaeYang’s ‘Look Only At Me’ and Um Jung Hwa’s ‘DISCO’. Teddy is not only the composer and lyricist to the song ‘FIRE’, he also the overall producer for 2NE1 in terms of fashion style and MV.

‘FIRE’ is a song accompanied by percussion instruments rhythm with the African and Indian feel, and hiphop sync.

In other words, it can be introduced as “fast hip hop song with reggae form”.

The choreography to ‘FIRE’ is done by Amy and Sean who also did TaeYang’s ‘Look Only At Me’ and the MV director will be Seo Hyun Seung. We hope to achieve good results with this as we have the best staff for each field to the group’s debut.

We went through some brainstorming for the publicity strategy for 2NE1’s debut. And we shall reveal some of our ideas now.

1. First idea, the song ‘FIRE’ will be released on 2NE1’s official homepage from 1st May. Just the 20 secs version will be release. With that, everyday we will release a version adding 10 secs longer to it. A day before the actual release, on 5th May, we will reveal 1min long version. And on 6th May itself, the MV and the full song will be revealed on online music sites.
2. Second idea, ‘Fire’ full song to be revealed together with 2 versions of the MV. They will be 2 versions MV filmed in the same set but with no-duplicated scenes in them. By doing so, we hope it is not like trying to seek out to the whole world with 2 MV release. In anyway, it will be a fun experience.
3. Third idea, regarding a different strategy for their promotional activities on broadcast programmes. 2NE1 will have their debut stage on 17th May on SBS Inkigayo.

In the preparation for 4 years, we announed that 2NE1’s album will include 10 songs initially. But looking at that point of view that 2NE1 is still a newcomer, we have decided to release a single first with ‘FIRE’, which will express 2NE1’s image well, as the title song first. In around July and October, we have plans for release of a minialbum and a full-length album, and the group will be active all the way till the way of the year.

Since SWI.T in 2002, this is a new female group under YG after so long, and to tell the truth, I’m a little nervous about it. With different concept and capabilities, we hope that fans will give much support and concern for 2NE1.

Credits & Translation: sookyeong (k bites)


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